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Francisco Lopez better known as “Paco” is the youngest of the top ranked event producers of Puerto Rico. He’s the president of No Limit Entertainment. With only 34 years of age, he is widely respected in the Puerto Rican Entertainment Industry. 
Paco calls himself the "Producer of his dreams" because he is doing it for his own passion. 

Paco is COO in WY Management Team and WY Records record label, for recognized urban music artist Wisin & YandelHe is also Stage Manager of Wisin & Yandel shows including their representations in awarding shows such as Premios lo nuestro, Latin Grammys and Billboards. 

Paco is considered to be one of the pioneers of urban music concerts. He proved to everyone the success of these artist and focused on producing events for a younger audience. Paco is a model and represents young professional success in the industry. People who are new in the industry look forward to working with Paco because of his refreshing and modern vision. 

His events clearly focus on a young audience, people around the ages of 16-30. On a public that, in these times, is in need of positive impact. A public that is looking for new ways to be entertained and distract their minds. He catches the attention of this audience because he is also young and can relate to them. He finds out and worries about what these people want and he provides it to them. Most importantly, people are aware that the production staff working behind these shows are as young as them, and actually care on working hard to entertain them.  
Events like “Puerto Rico para Haiti” are what impact the audience who participate in Paco Lopez events. This was a fundraising event to help damage expenses caused by the earthquake in Haiti. In this event participated young recognized local artist of Puerto Rico. Artist who have been working their way to be recognized worldwide, such as Sie7e, Ñejo y Dálmata, Millo Torres, Farruko, Dazoo, Franco El Gorila, La Secta, Yomo, Cultura Profética, Fiel a la Vega and Cosculluela. The great thing about fundraising events are how they give entertainment a positive purpose and show people how much you care. 
Now Paco has been working in collaboration with artist known worldwide like Pitbull, Ricky Martin, Enrique Iglesias and Sean Kingston. He is dedicating himself on bringing artist never before seen in Puerto Rico, knowing for a fact that PR has a public just waiting for amazing and new shows to happen.
Paco will be presenting his next show in the Coliseum of Puerto Rico Jose Miguel Agrelot next week, on saturday March 10, 2012. With this show, Natalia Jimenez's concert, Paco is trying to capture other musical taste in his followers and getting his name known in other nations. Natalia Jimenez is a recognized Spanish singer who sang for the musical group, "La 5ta Estacion". But as said before, Paco always takes in consideration local talents, so the opening of Natalia Jimenez concert, is going to be MIMA
Paco has already broken records in the Coliseum of Puerto Rico. Along with Wisin & Yandel they where honored with the key to the coliseum, given to them by Wesley Cullen (SMG's GM of the Coliseum of PR) for their record of 15 sold out events since 2006. He is proving to the world what his hard work is doing, by continuously breaking different records in a top recognized venue
  • 2008: He sold out 3 Wisin & Yandel's concerts at the Coliseo Jose Miguel Agrelot with 38k in attendance and more than $2.3M in gross revenue. 
    • These concerts got him to a #1 ranking in the total revenue Billboard Concert Charts. 
  • 2009: Sold out 4 Wisin & Yandel's concerts in the same venue with 53k in attendance and more than $2.8M in gross revenue. 
    • In this show participated surprise artists like Akon, Romeo from Aventura, T-Pain and Enrique Iglesias. 
    • The 4th and last show of this concert was announced the night before by the singers and sold out immediately the next day. (Another broken record.) 

References:

http://nolimitpr.com/about-us/

http://www.wisinyandelonline.com/2008/08/wy-records.html 

http://www.wisinyandelpr.com/tag/wy-records/


http://www.primerahora.com/coliseodepuertoricoentrelosmastaquillerosdelmundoenel2011-606224.html










 The NFL Super Bowl is considered to be one of the most important national mega-event in the United States internationally transmitted.

Mega is a prefix that means one million. A mega-event is generally considered to be a large-scale event that has global publicity and or is associated with large-scale impacts. 

By definition, Mega-events stimulate mega expectations and provoke mega reactions. These days’ social media has a huge impact in mega-events and so does it vise-versa. 


   Society’s expectations for this event, grows more and more demanding each year. Social media’s reviews, comments, and reactions are highly important to the productivity of this event. When the Superbowl is over, conversations in different websites cover just about everything that has to do with the event, from the commercials, the halftime show and the plays in the game itself.

   This year, a lot of social media networks interacted directly and simultaneously with the event, such as Facebook, Twitter and Youtube. According to Yahoo News, Twitter made a new record with the most tweets per second during the Super Bowl game. Twitter involved this event allowing users to tweet at the Super Bowl account (@SuperBowl2012) and add hash tags about the Super Bowl. Interacting in these networks has become a common trait and part of our daily routine. Companies are aware that social media has become a large trend and are taking advantage of this. This is why the effect of the Super Bowl commercials is so important. Companies know that the public has the facility to comment online and give a lot of value to their opinions instantly. 

“These days, ignoring conversations on social platforms would be akin to not answering the telephone in years past”, said Taulbee Jackson, CEO of locally based digital marketing firm Raidious, which was hosting the command center and managing two shifts a day through game time Feb. 5.



This year, the halftime show was performed by Madonna. This show has such a high impact in society, that up to today, people are still talking about it. People see the performance over and over again as if it was the first time they are seen it. The impressions are extraordinary. Even those who perhaps didn’t not like the show, when they see it again they just have to stay focusing on it. Mega-events impact society with excitement and eagerness. Everyone is waiting for the moment and just waiting to quickly engage conversation about it. People are still commenting about Madonna’s performance, trying to come up with an unswerving opinion. I think this is what Madonna’s shows are all about. 

   Mega-events in general, unify humanity. We notice how millions of viewers are unified to be part of a common purpose. Families and friends worldwide come together to experience and participate in this event. The Super Bowl will continue on being a high impact event in our society throughout the years. As social media keeps on evolving, it will also keep on affecting mega-events and making them evolve along with it. 

Audience Viewership this season was at an all time high, with fans all around the world being given the chance to participate and engage online, making this year the most connected Super Bowl in the history of the NFL.”


For mor information  about the Super Bowl  XLVI, access  the links below:


Super Bowl 2012 in Photos



In the Entertainment Industry the branch that has to do with sporting events is very interesting. Considering it one of the most viewed, participated and recognized around the world. It is very interesting how sporting events use publicity to cover expenses and how advertising agencies and branding companies take advantage of this as well. 

Highlighting the fact that today is one of the most important sporting events of United States, the NFL Super Bowl. It interest me to know thoroughly the main importance and impact the commercials transmitted have. Now days, advertising is an essential key for events. But advertisers are also drawn to these events to expose their work efforts.

Here are some links I've found regarding this thematic. After the Super Bowl event of this year I would like to discuss more into this topic.