Social Media & Mega-Events...Super Bowl XLVI
The NFL Super Bowl is considered to be
one of the most important national mega-event in the United States
internationally transmitted.
Mega is a prefix that means one million.
A mega-event is generally considered to be a large-scale event that has global
publicity and or is associated with large-scale impacts.
By definition, Mega-events
stimulate mega expectations and provoke mega reactions. These days’ social
media has a huge impact in mega-events and so does it vise-versa.
Society’s expectations
for this event, grows more and more demanding each year. Social media’s
reviews, comments, and reactions are highly important to the productivity of
this event. When the Superbowl is over, conversations in different websites cover just about everything that has to do with the event, from the commercials, the halftime show and the plays in the game itself.
This year, a lot of social
media networks interacted directly and simultaneously with the event, such
as Facebook, Twitter and Youtube. According to Yahoo News, Twitter made a
new record with the most tweets per second during the Super Bowl game. Twitter
involved this event allowing users to tweet at the Super Bowl account
(@SuperBowl2012) and add hash tags about the Super Bowl. Interacting in these
networks has become a common trait and part of our daily routine. Companies are
aware that social media has become a large trend and are taking advantage of
this. This is why the effect of the Super Bowl commercials is so important.
Companies know that the public has the facility to comment online and give a
lot of value to their opinions instantly.
“These days, ignoring conversations on social platforms would be akin to not answering the telephone in years past”, said
Taulbee Jackson, CEO of locally based digital marketing firm Raidious, which
was hosting the command center and managing two shifts a day through game time
Feb. 5.
This year, the halftime show was performed by Madonna. This show has such a high impact in society, that up to today, people are still talking about it. People see the
performance over and over again as if it was the first time they are seen it.
The impressions are extraordinary. Even those who perhaps didn’t not like the
show, when they see it again they just have to stay focusing on it. Mega-events impact society with excitement and eagerness.
Everyone is waiting for the moment and just waiting to quickly engage conversation
about it. People are still commenting about Madonna’s performance, trying to
come up with an unswerving opinion. I think this is what Madonna’s shows are
all about.
Mega-events in general,
unify humanity. We notice how millions of viewers are unified to be part of a
common purpose. Families and friends worldwide come together to experience and
participate in this event. The Super Bowl will continue on being a high impact
event in our society throughout the years. As social media keeps on evolving,
it will also keep on affecting mega-events and making them evolve along with
it.
“Audience Viewership this season was at an all time
high, with fans all around the world being given the chance to participate and
engage online, making this year the most connected Super Bowl in the
history of the NFL.”
For mor information about the Super Bowl XLVI, access the links below:
Super Bowl 2012 in Photos
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