Snippet

Digital Marketing: Can Everybody Really Do It?



Image from: http://digitalfireflymarketing.com/avoid-panic-why-hire-digital-marketing-firm 
Noticed how today, anybody can become a writer just by blogging? Anybody can have a free website by using their blog as one. Anyone can self-publish and distribute, through a POD company and EVERYBODY can do marketing using social media. But can they really?

I am studying and I want to work with music artists marketing. I have learned that marketing is a process of creating and communicating a message to a specific target market. Also, marketing is a creation of strategies that in the end should give us measurable results.

 I can admit this, with digital marketing, there are tools that lets us create easier and faster ways to deliver messages in multiple ways. Also, there are tools that provide us with immediate results of our marketing. But I do not think that EVERYBODY has the ability to end with successful results.  

For example, now, it is so much easier for an artist to create a fan base with digital marketing and through social media. Artists begin to create an online reputation even before they are famous. They can start doing this themselves, using free social media platforms. Eventually, artists will be too busy with their music. I recommend they find another person who can concentrate and work on their marketing strategies. Contact someone who really knows how to work with social media marketing. A marketing expert can help you with:
  • Creating a proper Online Presence:
      • Website - this represents who you are and what you do. For an artist this works as a portfolio and electronic press kit. This is how people find you and see every detail about you. This is the first impression you give a person who has just found you. Make sure you like what they see because this can decide if they can contact you or continue interacting with your work online. 
      • Social Media Platforms - it is important to have them since they are being used by a large market, but make sure they lead the person to your website where your official information is found. Also, make sure your website has the opportunity to share and connect through these social media platforms. 
  • Creating a social strategy – Make sure you are developing a social media marketing campaign that specifies which social channels you are going to use and why you chose them.
  • Knowing your audience - You should have a complete definition of who you are trying to reach, what are their needs and what drives their decisions. If your audience sees you provide them with what they were looking for, it is easier to build their trust and interest.  
Finding someone who knows how to use these social media platforms is easy; anybody can use Facebook, Twitter, Youtube, Pinterest etc. People are wasting time doing interesting and creative things that draw attention only for a while, but they don't think strategically how to create a greater impact. They should think if what they are doing really is helping the company, or in this case, is it giving successful results for the artist’s career?  You need to try and prolong the connection you have with your customer, fan or follower. Marketing experts think about ways to make the person come back to you and stay loyal to your brand. 

I found this video of “Webtrends”, a digital marketing company, where they are explaining why companies dedicated to the specific tasks of marketing services should exist. WebTrends makes sure your digital marketing is working for the growth of your company. In the future, that is what my company of artist marketing will be committed to.



by WebTrends Inc


You can also read more details in:
http://www.scoop.it/t/tsocial-media-useful-info 
By: Ivo Novy

http://rebekahradice.com
By: Rebekah Radice

Show 0 Comments
Categories:

Is the Book really dying?


It is no doubt that the digital era has changed the way we look at things, or better yet, the way we use things. I for one was not a big fan of reading when I was younger. The idea of taking a 200 pages book with small font and pages filled of sentences and no pictures, got me sleepy just thinking about it.

           Today books are more interactive and for future generations, books will not seem so boring after all. Some are saying the book is “dying” but I don’t think so…I think is growing into something fascinating. Reading is a necessity, I don’t think it is something that will ever “die”. The digital era has obligated books designers, publishers and even authors to interact words with visuals, movements and links. Also, the way we store the books we purchase and want to keep, is more convenient. We have a variety of portable devices full of books that we can carry anywhere we go.  
     
      Like I said, the book isn't "dying", they are just evolving in the digital era, as a matter of fact, schools are starting to use digital books in their classrooms. They notice a higher motivation in students for reading and learning using these interactive books.

Writers used to have the power and control over information and narrations, but now, consumers do. People had to read whatever they were given in schools or in their homes if they wanted to keep  themselves properly informed. Now, consumers have the power because  if they don’t like what they see, they will not use it or buy it. There are so many forms of receiving information today that if you do not make it interesting, it won't get to far.

What I am trying to say with all this is, that the physical composition of pages put together to make what we call a "book" now, is not going to be a “book” anymore. A “book” is becoming something more. Is a form of digital pages that with the click of a button can take you to another place.

There are 3 prototypes for the "Future of the Book" that the company IDEO has done that can show you exactly what I mean. These prototypes are just the beginning, I think the “book” can evolve even more. 



Show 1 comments
Categories:

The ambiguous definition of "Power"


In the entertainment business we will deal a lot with interacting in groups and in those groups we will always have to deal with "who has greater power." Here is what I think about a chapter I read called "Motivations Underlying Power Dynamics in Hierarchically Structured Groups”. Reading this helped me understand better why people are motivated to improve their power position. This talks about different theories that have come out of this behavior within groups and that have being formed to understand power dynamics. For example it mentions the "dominance behavior" which is a type of dynamic used to establish power. It is when people who talk more, who are louder and who start more social interactions often receive higher status of power in the group. It mentions and defines other strategies that people use for power maintenance. 

 Many people relate the word power with strength, force, authority or control, but if we study its true meaning we can see that it’s much more than that. After reading this about power I have learned that power’s definition has to do more with influence and with the ability or capacity to perform or act effectively. If we were to make this the official definition of power, then we would interpret that everybody possesses power. In every interaction with others, all members will have a possible position of power. 
The chapter says that “the power you wield is dependent on the relationships you have with group members and no group member is completely powerless, the interconnectedness of components in as system means that all group members have some influence even if it's to resist or to defy the group.” This is also highlighted in the begging of the chapter when it says that “support from other group members is vital to improve or secure one’s position”.  This means that if a specific person in a group has been given the position with most power is only with the support and approval of the other members. 
I think everyone has there own definition of power, its a term too ambiguous. My personal opinion about everything stated in this chapter is that there will be a sense of power in every interaction between two or more people. This is because differences exist between every individual and depending on the circumstances, power will be handed automatically to who has dominant influence in the interaction. For example, who ever dominates the topic, who ever has more knowledge or experience etc. The size of the power will also depend and vary on context, genders, cultures, education and even people’s values. 
What do you think defines power between people? 

Show 0 Comments
Categories: