Digital Marketing: Can Everybody Really Do It?

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Noticed how today, anybody can become a writer just by blogging? Anybody can have a free website by using their blog as one. Anyone can self-publish and distribute, through a POD company and EVERYBODY can do marketing using social media. But can they really?

I am studying and I want to work with music artists marketing. I have learned that marketing is a process of creating and communicating a message to a specific target market. Also, marketing is a creation of strategies that in the end should give us measurable results.

I can admit this, with digital marketing, there are tools that lets us create easier and faster ways to deliver messages in multiple ways. Also, there are tools that provide us with immediate results of our marketing. But I do not think that EVERYBODY has the ability to end with successful results.

For example, now, it is so much easier for an artist to create a fan base with digital marketing and through social media. Artists begin to create an online reputation even before they are famous. They can start doing this themselves, using free social media platforms. Eventually, artists will be too busy with their music. I recommend they find another person who can concentrate and work on their marketing strategies. Contact someone who really knows how to work with social media marketing. A marketing expert can help you with:

Creating a proper Online Presence:

Website - this represents who you are and what you do. For an artist this works as a portfolio and electronic press kit. This is how people find you and see every detail about you. This is the first impression you give a person who has just found you. Make sure you like what they see because this can decide if they can contact you or continue interacting with your work online.
Social Media Platforms - it is important to have them since they are being used by a large market, but make sure they lead the person to your website where your official information is found. Also, make sure your website has the opportunity to share and connect through these social media platforms.

Creating a social strategy – Make sure you are developing a social media marketing campaign that specifies which social channels you are going to use and why you chose them.
Knowing your audience - You should have a complete definition of who you are trying to reach, what are their needs and what drives their decisions. If your audience sees you provide them with what they were looking for, it is easier to build their trust and interest.

Finding someone who knows how to use these social media platforms is easy; anybody can use Facebook, Twitter, Youtube, Pinterest etc. People are wasting time doing interesting and creative things that draw attention only for a while, but they don't think strategically how to create a greater impact. They should think if what they are doing really is helping the company, or in this case, is it giving successful results for the artist’s career? You need to try and prolong the connection you have with your customer, fan or follower. Marketing experts think about ways to make the person come back to you and stay loyal to your brand.

I found this video of “Webtrends”, a digital marketing company, where they are explaining why companies dedicated to the specific tasks of marketing services should exist. WebTrends makes sure your digital marketing is working for the growth of your company. In the future, that is what my company of artist marketing will be committed to.